It is doubtful that you will go viral or become successful quickly; instead, paid ads careful and constant advertising is the key to developing your brand over time.
You'll probably have to pay for each website visitor, unlike Kylie, who has millions of followers on social media who she can engage for free. In order to turn a profit, ecommerce website a larger conversion rate is therefore required.
eCommerce is based on the same principles as other sales channels, ecommerce website and well-marketed products frequently outperform better-marketed ones.