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Why You Need to Invest in Advertising - YouTube

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  It is doubtful that you will go viral or become successful quickly; instead, paid ads careful and constant advertising is the key to developing your brand over time.

Why Your Website Can't Be Like Kylie Cosmetics (And What to Do Instead) - YouTube

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  You'll probably have to pay for each website visitor, unlike Kylie, who has millions of followers on social media who she can engage for free. In order to turn a profit, ecommerce website a larger conversion rate is therefore required. 

The Secret to Online Sales: It's Not Just About Your Product - YouTube

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  eCommerce is based on the same principles as other sales channels, ecommerce website and well-marketed products frequently outperform better-marketed ones.